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SEO seems to be the latest Keywords. Essentially SEO is the process of setting up your site so search engines (such as Google) can find and read it, and hence the world can. In our opinion SEO is divided into two categories:
Passive SEO is making sure your site is is optimised for search engines. This includes things like making sure urls, meta infomation, titles and more are all ready for Mr Google, Mr Bing and their associates. However the most important part is your content, especially with the recent changes that Google has been making.
Active SEO is more about getting your site out there – marketing it to the web world, developing incoming links and building your page Rank. Along with this, is the utilisation of advertising mediums such as Google Adwords and Facebook Ads, designed to build your site traffic, and in turn raising your ranking.
While SEO is important, it’s still vital to have a good looking site with great content and usability. There is no point being on the first page of Google if, after all that trouble spent getting the customers there, they find your site unattractive, unusable and untrustworthy.